We are Charlotte, Naveed, Mabel and Luna – a family living by the sea and running a shop in Folkestone.

The ethos of the shop remains the same as when we launched in 2018. We celebrate individuality, diversity and design, all without harming the planet.

Every product we source for the shop is sustainably and ethically made. We are always mindful of the importance of representation and inclusivity in the toys and books children have access to.

We understand that reinforcing stereotypes can limit the possibilities and interests of our children. This is why the clothes, toys and books we stock are perfect for any little individual.

This shop is driven by being the change we want to see in the world.

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